Primary Sites:
* Shaw Digital Phone: Buyer Beware (Keyes Commentary) *
Western Canada's Shaw Communications fails to deliver on its television ad promise -- and our intrepid columnist John T.D. Keyes has a few comments for Shaw's Powers-that-Be. It's a BOMB!
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Another great commercial *
"If you're high, you can't drive!" is the message Mothers Against Drunk Driving (MADD Canada) bulldoze TV viewers with in...another great commercial.
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Canadian consumers fall off online shopping radar *
When it comes to snapping up a kettle or a cardigan, Canadians have been slow to embrace virtual shopping.
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Family Guy's Seth MacFarlane and Google ink deal *
September, 2008, Seth MacFarlane -- creator of Family Guy on television -- will unveil a carefully guarded new project called Seth MacFarlane's Cavalcade of Cartoon Comedy. Exclusively on the internet.
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Garber Gastronomic: Best beverage ads on TV *
Food sales trends? What makes for a great television ad? I believe it's the inherent entertainment value.
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HP Targets Teens With 'Mind Control' *
Hewlett-Packard is launching a back-to-school campaign with a twist: A full 70 per cent of the spending will support online efforts.
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Networks try new approaches, techniques to end 'ad skipping' *
A growing trend: Some of the most creative thinking in television these days has nothing to do with comedy or drama. It's about the commercials. Fuelled by a growing sense of desperation, networks are inserting games, quizzes and mini-dramas into commercial breaks.
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Rogers Media and Hearst Magazines Digital Media combine to sell ads *
Media giants announce their exclusive Canadian marketing and sales partnership, effective November 1, 2007.
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Rogers offers free calling Canada-wide on its phones *
Look what those clever folks at Rogers Home Phone are doing. . .
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See Some of the World's Best Commercials *
Have You Always Wanted to Write a Commercial? Then, come see some really great commercials without being interrupted by really bad television: April 30 to May 4, 2006, Vancouver, BC.
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Survey says: Canadians want their TVs to do more *
A survey released today by HP and Ipsos Reid suggests that Canadians are ready to embrace big-screen TVs that will access everything from TV shows and movies to music, digital photos, and games, right from the comfort of the couch.
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TV Guide Canada to become web-only publication *
The familiar one-time icon of Canadian publishing calls it quits in the "hard copy" arena.
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TV networks living on Fantasy Island *
Canadian broadcasters and producers are going to have to integrate more with "the global media business" to prosper in "the new digital environment."
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Web trends, laughs, highlights for 2006 *
The internet came into its own in 2006, with online advertising outdoing television and proving itself indispensible in oh, so many ways!
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Secondary Sites:
New York Times to end paid Internet service *
The New York Times Co. said on Monday it is ending its paid TimesSelect Web service and making most of its website available for free in the hopes of attracting more readers and higher advertising revenue.
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Shopping Habits of Canadians Revealed *
Results from a recent survey provide revealing insights into the shopping habits of Canadians.
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Watching television from afar: Nemdil et alia *
Want to follow your favourite TV channels or news shows while you travel?
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