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Home > Books & Magazines > Consumerism, Shopping, Marketing Strategy

Primary Sites:
Advertisers: Know Your Market! *
There's a radio ad on the air these days and every time I hear it, I burst out laughing. And it isn't meant to be funny, either. . . [More]

All About Vintage Bras *
You can find both original vintage bras as well as excellent reproductions of some of the past's most extraordinary bra styles online. [More]

Family Guy's Seth MacFarlane and Google ink deal *
September, 2008, Seth MacFarlane -- creator of Family Guy on television -- will unveil a carefully guarded new project called Seth MacFarlane's Cavalcade of Cartoon Comedy. Exclusively on the internet. [More]

Garber on Small Business: How to be SEEN on the internet *
Only last week, a definitive study was released that basically concluded that advertisers should be moving their budgets to the internet. [More]

Grocer Today magazine *
The industry "bible" for grocers and grocery managers. [More]

HP Targets Teens With 'Mind Control' *
Hewlett-Packard is launching a back-to-school campaign with a twist: A full 70 per cent of the spending will support online efforts. [More]

Shop talk -- Books about the Shopping Condition *
Already the stores are full of Christmas offerings, but as RYAN BIGGE writes, not everyone loves to shop till they drop. [More]

Snow + Ice = Accidents *
To help those people who have just had the misfortune of being involved in an accident, Jill Franklin, author of Auto Accident Survivor's Guide for British Columbians is signing books and answering auto accident related questions Save-On-Foods in North Vancouver, South Surrey, Abbotsford, Clearbrook and Burnaby, BC. [More]

What do you really want for Christmas? *
If the archetypal gift is Christ becoming human in order to secure our salvation, perhaps giving is enough to make us worthy, no matter what the gift? [More]

Your PR Checklist for success *
Companies and individuals wanting to enhance their self-promotion can benefit from doing a little strategy work before starting a new PR campaign. [More]

Secondary Sites:
Ask the Bargain Shopper: Generic items that will NOT really save you money -- and brand names that will *
Most folks know that buying store-brand products (also known as private-label brands) is a great way to cut costs. But despite the lower prices, not all generics will save you money. [More]

Ask the Bargain Shopper: The Squeaky Wheel DOES get the Grease; GoDaddy comes through in the end *
When all is said and done, the humble consumer rarely gets what he or she wants. But if you are persistent, and if you just know you are in the right, most smart online companies -- especially those that purport to embrace an "open" customer support policy -- will see it your way and give you what you want. [More]

Feedback: captive audience exploitation *
One of our readers is convinced that music piped in to stores from radio stations is more than just annoying; he thinks that the ads included in radio programming -- and broadcast to unwilling customers -- should be made illegal. What do you think? [More]