Evalu8 -

Agent Cool Blue Plaque-Detecting Rinse (Garber review)

Specially formulated to seek out plaque and temporarily tint it bright blue to easily target during brushing, Agent Cool Blue™ will take the routine of tooth brushing to a new level.

evalu8ed by Anne Garber

What THEY say: Agent Cool Blue™ is making it his mission to help Canadian parents and kids identify and target plaque during brushing.

A new agent is on the case of plaque build-up: Introducing LISTERINE® Agent Cool Blue™ Plaque-Detecting Rinse. His mission: to help parents and kids identify and target plaque to make better brushing fun. This specially-formulated pre-brush rinse covers teeth with a temporary blue tint, sticking to plaque to pinpoint the exact places youngsters need to pay more attention when brushing.

What’s bright blue, bubble gum or mint flavoured and a stickler for plaque? It’s new Agent Cool Blue Plaque-Detecting Rinse.

Created by the makers of LISTERINE®, this unique product makes plaque visible so kids can brush it away. These visual cues help kids target brushing in the areas where plaque builds up. Teaching kids how to brush well is an important step in maintaining the health of primary teeth and ultimately, the development of adult teeth.

Designed to make brushing not only more effective, but also a fun learning experience, LISTERINE® Agent Cool Blue™ is available in two kid-friendly flavours, Glacier Mint and Bubble Blast.

Key product benefits:

Assists in visually identifying plaque to target brushing to remove the plaque which can harden and turn into tartar causing tooth decay

Temporarily tints plaque blue creating a visual cue for parents to use when explaining where to brush and proper brushing techniques to their children

Helps children brush more effectively and develop good oral care habits

A fun way to tackle one of the more difficult daily tasks with children -- tooth brushing!

How it works: These three easy to follow steps will help kids aged 6-12 banish plaque during their daily brushing routine:

Step 1: Squeeze the unique package front to back to send Agent Cool Blue™ into the pre-measured dispenser (10 mL) for precise dosing, excess liquid will simply drain back into the bottle

Step 2: Pour into a cup and rinse for approximately 30 seconds and spit out

Step 3: Look for the blue tint, and while brushing with toothpaste, pay special attention to brush it away

New LISTERINE® Agent Cool Blue™ Plaque-Detecting Rinse (250 mL and 500 mL) will be available at retail outlets across Canada for $3.99 and $5.79 respectively.

What WE say: If this product can get kids to brush, we're all for it. The "play value" makes this rinse appealing to children...and fun.

The Verdict: Four stars!

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