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What is London Drugs THINKING? Do clichéd sales pitches still work?

Sure, we've all heard that irritating TV commercials make us buy (even though we don't believe it!), and that some of the tried-and-true print advertising methods still cause consumers to knee-jerk in unison, but when we received London Drugs' latest "Super Summer Event" flyer this week, we couldn't help but scoff. The cover shot is so hokey it makes us want to pitch it straight into the recycle bag!

We quickly compiled a list of "what's wrong with this picture" errors of omission and commission:

  • The barbecue grill is not hot, so how did he cook burger?
  • If the barbecue grill is indeed hot, why is it on the picnic blanket?
  • And why are so many plastic packages near a hot barbecue?
  • Did they steal that London Drugs blue basket?
  • Miracle Whip should probably not be stored in the sunshine!
  • Why is "Dad" serving Mom's fully dressed burger with a spatula?
  • My kids would never have been smiling benignly at each other; the big sister would be pinching her brother. . .hard!
  • When was the last time you wore a white skirt on a picnic?
  • The man's toupee is so obvious, it begs the question, why is he not wearing the plaid hat?
  • Imitation champagne (actually sparkling apple juice) is neither cold, nor open
  • Since it's so sunny, why is no one wearing any of the four pairs of sunglasses visible in the shot?

    That's just a cursory sampling of our criticisms. Seriously. . . we consumers are just not that stupid, are we?

    So why not join us in the fun, and send in your own comments and criticisms about this flyer to feedback@evalu8.org. If you write, please let us know if you'd like us to credit your comments (eg. "LT from Port Moody writes. . .").

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